Developed in Japan as a means to quickly and accurately track the movement of vehicle parts throughout the manufacturing process, QR codes have been widely embraced by both marketers and mainstream consumers throughout the developed world.
QR (Quick response) codes are continuing to grow in popularity and range of use due in part to the ubiquity of smart phones. Free, fully-featured QR readers are available for Android, Apple’s IOS, and virtually all major cell phone operating systems.
The most common use of QR codes is to quickly and conveniently take the user to a webpage that is designed to either provide more information, display a promotion, or request some other form of user interaction.
Mobile users no longer need to type or remember long, unwieldy URLs in order to visit a webpage. QR codes also negate the need to type in lots of information on the relatively small keyboards of smart phones. But where they really shine, is in there wide range of uses and ability to increase user engagement throughout the sales funnel, and ultimately, to improve sales conversion rates.
The following list of innovative uses of QR codes is by no means exhaustive. But each of these methods can be implemented at a low cost by local businesses in a wide range of industries. Combined with other lead generation techniques like social media sharing, video marketing, newsletter distribution and SMS texting, QR code marketing can deliver a substantial return on investment.