Mobile Marketing Resources

Here is a list of free mobile marketing resources that should be useful for starting a local SMB marketing campaign. If you have some money to spend, there are also dozens of paid resources that provide additional options.

QR Code Generators:

Unitag QR Code Generator It’s easy to use with an interface that won’t scare away the non-tech-savvy. It takes only a minute or two to create a nice QR code that can be customized to fit your brand colors and even incorporate your logo. There is also a premium service that adds archiving, tracking, HD resolution downloads, and a few other features.

QRStuff  This generator has a nice selection of actions it can generate upon scan. You can take the user to a Paypal ‘Buy Now’ button or even login to your Wifi. It also includes a URL shortener and a color picker. There are extensive options in the social media sharing arena, including the ability to direct users to your Facebook or LinkedIn page, play a YouTube video or check-in to your Foursquare location.

Kerem Erkan’s QR Code Generator seems to have been built with reliability and compatibility being the priorities. It doesn’t come with some of the slick design options of other premium generators, but it includes a wide range of actions that can be generated and will export the generated QR code in vector format so that it can be enlarged without degrading in quality.

 

URL Shorteners:

Goo.gl URL Shortener At the top of most people’s list is Google’s ultra-reliable, easy-to-use and fully-featured URL shortener. Goo.gl will shorten your long URL and can easily create a QR code as well. Built-in analytics allow you to track visitors and monitor the success of your QR code campaigns. It was built with SEO in mind so all redirects are 301’s so your shortened URLs will retain most of the original link juice.

Bit.ly runs a close second to Goo.gl in terms of future and may even have a larger market share. The Bit.ly shortener is also quite reliable and includes a nice little analytics package and the ability to customize and share URLs. It also includes browser addons to conveniently shorten URLs without having to login to the bit.ly site.

TinyURL.com This little beauty is the mark of simplicity. The interface may not be as appealing as those of the previous two services, but TinyURL is a very quick shortener that’s also light on third-party advertising and self-serving promotion. It may not be the optimum choice for heavy Twitter users (since it takes up an extra 5 of the allotted 140 characters allowed in a tweet). But it allows the use of longer custom URLs (ex. http://tinyurl.com/qrstuff).

 

QR Code Management & Tracking Tools:

QReateBuzz provides a free comprehensive suite of code generation, tracking, and analysis. It doesn’t offer quite as many bells and whistles as other paid solutions, but it’s a nice, free all-in-one solution.

Esponse provides an even more comprehensive creation and analysis solution with several pricing plans. However, the free version also includes a limited number of codes that can be generated, tracked, and analyzed.

 

QR Readers:

The i-nigma QR reader is possibly the best reader available for Android. It can scan other 2D barcodes in addition to QR codes. It has a reputation for being both fast and reliable.

Scanlife Barcode Reader This popular reader scans most types of 2D barcodes and it also scans UPC codes. It works with Android and most functions also work with the iPhone/ipad IOS.

QR Droid supports QR and most other 2D code formats. It also let you make your own QR code with your phone and can scan codes to your SD card or read scans stored on your phone’s memory card. QR Droid now has a version that is iPhone compatible.

Scan Rated 5/5 by PC World magazine, Scan is often touted as the best QR code reader available for the iPhone. It’s not loaded with features but it is fast, accurate, and very reliable.

 

QR Code Infographics:

Who’s Really Scanning all those QR Codes? (Mar 4, 2011)

How People Use QR Codes (Aug 10, 2011)

The Rise of QR Codes (Sept 2011)

 

Stay tuned. This list will continue to grow as we come across updates and new QR code and mobile marketing resources.

 

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